Brett Garfinkel: Bots, Fake Influencers, Influencer Marketing, Fraud Detection, Brand Watch, Branding

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Episode 7
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Brett Garfinkel: Bots, Fake Influencers, Influencer Marketing, Fraud Detection, Brand Watch, Branding

with Brett Garfinkel

Host: Terry Tateossian

On this episode

Way back in 2004, Brett jumped into digital video with the first Internet TV network, ManiaTV! He cut his teeth in sales strategy until he realized that video would soon branch out of YouTube. He and his partner then began brainstorming the different repercussions for brands. They were colossal, so they asked the question, “What if we could build one silo for all?” and thus created a value system where companies could see intelligent data bespoke to each social platform, naming it Sylo. They were challenge-ready when in 2018 a New York Times article highlighted “sophisticated invalid traffic.” Bots, false influencers, and the like—hear Brett explain how brands that sift counterfeit from authentic engagement keep their brand clean and find lasting success.

About guest

Within his 25 years experience driving sales, Brett Garfinkel helped to pioneer the brand integration revenue model within the digital video space. In 2016, he launched Sylo with his business partner, a decentralized platform for confidential communication that verifies authentic influencer marketing by creating fraud-free influencer marketing inventory. The mission? To show companies what they’re paying for while simultaneously protecting their brands

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